Quality Score Changes

Informative article especially about good management practices required on any business project. The piece could have delved more info how relevant links, not just any link, can improve your quality score. Effective links are those that have a PageRank equal to or greater than you site.

Leon Solomon

Webmyster 

Bridging the Gap Between Search and Display

Article by Marc Poirer

Definition of Push/Pull Marketing is backward. But article is quite informative and recommended reading.

Webmyster

Leon Solomon

Web Advertising Future Format

Jerry Bader’s recent article on humorous video does show a funny video from Dumbdum. However his explanation of marketing through this medium contains nothing new. Procter&Gamble has used the same principles for 50 years. And the cost of a video may be beyond a budget for a small business such as a cigar store. Otherwise, his position that using humor to create “stickiness” is well advised.

Search Engine Optimization

Book Review

The Truth About Search Engine Optimization

Rebecca Lieb

She points out the very numerous variations to attain a high PageRank on search engines. The book is very well organized which facilitates the topics you want to read. And the hints about “stickiness” proved insightful. Good read.

Leon Solomon

SEO Made Simple

SEO Made Simple, Strategies for Dominating the World’s Largest Search Engine

Michael H. Fleisher

Book Review-The reading of his book was indeed enlightening to me as a neophyte website designer.  The frequent adaptations by Google Pagerank was a real surprise. Of course that means applying his suggestion to follow the blogs regarding SEO to make your own adaptations. The organization into “ On-Page Optimization” and “Off-Page Optimization” gave me clear insight on how to influence the placement. Although some of the advice was technical to a beginner, his instructions were possible to follow.  He pointed out the correct use of keywords, the importance of directories and links. The recommended analytic tools for verification of effectiveness is envalualuable.